1. Local Intent Queries

Users look for nearby businesses or services. Example: “Where’s the closest 24-hour pharmacy?“

2. Informational Queries

People ask direct questions. Example: “How do I fix a leaky faucet?“

3. Transactional Queries

Users want to buy or book something. Example: “Order flowers for delivery today.”

1. Use Conversational Keywords

Voice searches mimic natural speech. Target long-tail, question-based phrases like:

• “What’s the best way to clean hardwood floors?”
• “Where can I buy organic groceries near me?”

Tip: Use tools like AnswerThePublic or Google’s “People also ask” to find common queries.

2. Optimize for Featured Snippets

Voice assistants pull answers from featured snippets (position #0). To rank here:

• Answer questions concisely in 40-60 words.
• Use bullet points, tables, and numbered lists.
• Add an FAQ section with clear, direct responses.

3. Strengthen Local SEO

Since many voice searches are local:

• Claim and optimize your Google Business Profile.
• Keep your NAP (Name, Address, Phone Number) consistent across directories.
• Include location-based keywords (e.g., “plumber in Austin”).

4. Improve Mobile Performance

Voice searches happen mostly on mobile. Ensure:

• Page speed under 3 seconds (use Google PageSpeed Insights).
• Responsive design (test with Mobile-Friendly Test).
• Consider AMP (Accelerated Mobile Pages) for faster loading.

5. Add Structured Data (Schema Markup)

Schema markup helps search engines understand your content. Example:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How do I optimize for voice search?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Use natural language keywords, optimize for featured snippets, and improve mobile speed."
    }
  }]
}

6. Write Clear, Concise Answers

Voice search favors short, direct responses. Place key answers at the beginning of your content.